Saturday, November 30, 2013

Young Wilderness, the New Cool is a very new fashion e-commerce site founded by 22-year-old AUB graduates, Hiba and Yasmine. The brand is meant to dress the frenzy quirky and daring young woman to basically experiment and have fun with her wardrobe and be dressed according to her style and character. Indeed, offers an offbeat but wonderful graphic designs in leggings, crop tops, and body leotards; it also sells Vintage clothes. Last thursday, I visited the girls in their office to discuss an interview. I just realized that I should have taken some pictures there! Anyway, I still managed to make the most out of my visit, tried on a few leggings, and ended up buying this one!--It's called the hispters. Of course, it wasn't the first time I have a look at their stuff, I visited their website (HERE), let's say like a billion times. I definitely    want to wear them soon and of course I'll show you here! Most importantly, don't forget to tag your purchases with #YWprints #YWvintage and #YoungWilderness to be featured on their website!

Friday, November 22, 2013

Obssessive Sweatpants

Ever since I have received my Isabel Marant x H&M purchased items, what I have been wearing all the time is the sweatpants. Despite the fact that there is some nicer and more interesting items of the collection, the flexibility and effortless style of this soft ash-grey woolen high-waist jersey pants makes it extremely easy to pair up with a simple tank top, flats or sneakers, and a statement jacket. 
Besides Isabel Marant, grey sweatpants are a must-have I can say. The good news is, H&M is having a second round sale of the Isabel Marant exclusive collection tomorrow, saturday, at 8 am. How is this even possible? Well, Lebanon scored record sales for this limited collection (practically entirely sold-out) while other countries in the Middle East didn't do so well. I can simply explain that by the very frenchy and western style clothing of Isabel Marant that arab countries are not very well accustomed to; Arab countries are really all about the glam and the sparkly. Therefore, I am assuming that the non sold items in the rest of the Middle East region will all be combined at a single collection, in Abc Ashrafieh tomorrow morning. (Announcement confirmed by a phone call to H&M.) if you couldn't snatch your favorite item last thursday, are you going to give it a second chance?

At AUB, I wore the 'Isabel Marant x H&M' sweatpants with an oldie Gap tank top, Sandro varsity-inspired jacket, and white Guipure 'The Blonde Salad x Superga' sneakers, plus holding my Fendi tote.

For a more chic twist to the sweatpants, I switched the Superga sneakers with Repetto flats for a sunny Sunday afternoon. I wore them with 'Isabel Marant x H&M'graphic tank top with the tough addition of a simple black leather jacket.

Tuesday, November 19, 2013

The Cooking Festival at Biel

More than a week has passed since I went to the Cooking Festival in Biel, to feed my curiosity. I remember it was a three-day event, from Thursday the 7th till Saturday the 9th of November; I was only able to make it for a short hour on Saturday. Between study and homeworks, chilling with my French Lebanese friend who visited Beirut for the weekend, and a birthday of a good friend of mine, (and besides the fact that I woke up at noon) I was literally running the stands at Biel in order to make the most out of it in the shortest period of time. Not to mention the 40minutes hour traffic down the last road to Biel, it caused me to be late for the birthday dinner 2 hours!! Likewise, I have to mention the parking problem at Biel--very little room relative to the large number of interested people. Moreover, the valet parking wasn't taking anymore cars because they have filled up all of their potential parking.

Some things I noted worthily:
-The majority of the stands were distributors defending a self-owned or licensed brand directly to the consumer; this was the B2B companies interacting with their product's end-customer. The rest were local businesses, like product shops or pastries, Librairie Antoine, and a cooking demonstration as well as an olive oil tasting (way of marketing of a certain brand). I expected more sorts of workshops, perhaps a cuisine training as well?

-There was some kind of soup recipe tasting for both Maggi brand and Campbell's,which is distributed by G. Vincenti &sons in Lebanon. 
Maggi, which was a boss at attracting the crowd, was serving tongue-burning soup in masses. Yet, what i found most beguiling was the giant step they tried to make to build their social media awareness and  to make people participate in their social online presence. In fact, they exchanged sets of soup worth only 2$ with a Facebook like on their page! And people got excited for the free soup...but hey you already incurred a 10,000 L.L ticket bill at the door. From a business perspective If free food was their real motivation for showing up here, they were at terrible loss! (I could not waste my time on a petty Facebook like, I love social media, yes, but not always the way it is represented). At the same time, if I choose so, I can praise their marketing system too; they were the only one at the cooking festival to make use of social networking.
Then, I head to Campbell's stand; there was less of a crowd there, the people were more quiet, less stressful, perhaps more knowledgeable if they knew the iconic image of the brand and highly publicized due to Andy Warhol's handmade work of art. For the first time, I tried the famous condensed tomato soup... Rating? It was too blend and I thought it would be more spiced up! 
The guy serving the tomato soup was kind of cute, and I thought that he must be part of the management team at Vincenti. Even better than that, turned out I was speaking to the brand manager of Campbell's, chez Vincenti, in Lebanon. So I chatted him up, I told him about my mandatory internship this summer and I thought I might be interested to go to a food oriented company... He gave me his email, and I really should be sending my CV soon.

- I bought a pistachio eclair and before I have a bite of it, it falls on the floor. I am leaving what happened next to your imagination...

I discovered a stand that sells flavored salt to use for different types of cooking, for salads, meat, or poultry. The seller let us discover the different tastes of salt mixes with tiny pieces of apples that we dipped in every bowl. I bought a purple Hibiscus salt for salads, I thought it would look nice on pictures! It also tastes great. It is just too bad that the place does not have a store yet, their only selling point so far was this stand. Perhaps the purpose of this stand was to test the interest of potential customers in their product line. They took the email of those interested, including me, to keep us updated. The bottles sell for 5$ the unit.

- I bought one recipe book and another food critique book.

- I just loved loved the aprons designed by Carol Nader!! If interested, you can contact her at 03/713714. Her Facebook is carol.nader.90

More pictures...

Friday, November 15, 2013

La folie Isabel Marant x H&M!!

Yesterday morning, while I was still peacefully asleep, some serious craziness went down at H&M in ABC Ashrafieh. There were masses of people gathered in front of the store early before the opening and unveiling of the Isabel Maranttited line. Friends told me it was crazy, and at some point, people even started to mix H&M items with Isabel Marant x H&M items. Funny story, my friend told me that they tried to snatch her bag--which wasn't part of the collection, obviously. Crazy.
(Following photo credits: Tamara Chehab and ABC group)

I received my items around noon with Aramex.

Later at night, when my mom came back 
home, she told me she went in the morning
to take a look and apparently she enjoyed watching the crowd fighting over items because she had already pre-ordered.
She also told me that she bought the sequined legging in size 42 which wasn't available during pre-order. Yet, today she will exchange it because it's too big and delicate--sequins started to falling off while trying it on. Besides that, it gave an impression of "plummage".