Some things I noted worthily:
-The majority of the stands were distributors defending a self-owned or licensed brand directly to the consumer; this was the B2B companies interacting with their product's end-customer. The rest were local businesses, like product shops or pastries, Librairie Antoine, and a cooking demonstration as well as an olive oil tasting (way of marketing of a certain brand). I expected more sorts of workshops, perhaps a cuisine training as well?
-There was some kind of soup recipe tasting for both Maggi brand and Campbell's,which is distributed by G. Vincenti &sons in Lebanon.
Maggi, which was a boss at attracting the crowd, was serving tongue-burning soup in masses. Yet, what i found most beguiling was the giant step they tried to make to build their social media awareness and to make people participate in their social online presence. In fact, they exchanged sets of soup worth only 2$ with a Facebook like on their page! And people got excited for the free soup...but hey you already incurred a 10,000 L.L ticket bill at the door. From a business perspective If free food was their real motivation for showing up here, they were at terrible loss! (I could not waste my time on a petty Facebook like, I love social media, yes, but not always the way it is represented). At the same time, if I choose so, I can praise their marketing system too; they were the only one at the cooking festival to make use of social networking.
Then, I head to Campbell's stand; there was less of a crowd there, the people were more quiet, less stressful, perhaps more knowledgeable if they knew the iconic image of the brand and highly publicized due to Andy Warhol's handmade work of art. For the first time, I tried the famous condensed tomato soup... Rating? It was too blend and I thought it would be more spiced up!
The guy serving the tomato soup was kind of cute, and I thought that he must be part of the management team at Vincenti. Even better than that, turned out I was speaking to the brand manager of Campbell's, chez Vincenti, in Lebanon. So I chatted him up, I told him about my mandatory internship this summer and I thought I might be interested to go to a food oriented company... He gave me his email, and I really should be sending my CV soon.
- I bought one recipe book and another food critique book.
- I just loved loved the aprons designed by Carol Nader!! If interested, you can contact her at 03/713714. Her Facebook is carol.nader.90